Larry King Discusses Home Goods Collection on CNBC

NEW YORK (

TheStreet

) -- Eighty two-year-old famed radio and television host Larry King, currently running

Hulu

's "Larry King Now" program, has a new endeavor and it involves Hugh Hefner-like robes, he said on

CNBC's

"Squawk Box" this morning.

King and his wife, Shawn King, recently launched "Sleep Like a King," an online home goods collection offering items such as bathrobes, bed sheets, towels, soaps and candles.

The collection is owned by hotel linen maker

Sobel Westex

, headquartered in Las Vegas.

"My wife and I were approached by this wonderful company in Vegas, and they make sheets and pillowcases and bedding for the best hotels. And they wanted to put a line of that quality that could go direct to the public so they said 'how about a line of bedding called "Sleep Like a King?"' And they introduced it," King explained.

"Are you a sheet guy? Are you into this stuff,"

CNBC

's Andrew Ross Sorkin asked King.

"Well what happened was, I wasn't into it until I got into it," King replied.

Now, he's "really" into the linen business. King's wife designs the collection.

"It's a joyful product. It makes your bedroom better. The sheets are so nice," he concluded.

Larry King Discusses Home Goods Collection on CNBC 1

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