cooling mattress protector has greatly led to the improvement of ELIYA official website | ELIYA's international standing. The product is known worldwide for its stylish design, uncanny workmanship and strong functionality. It creates a strong impression to the public that it is finely designed and of great quality and that it seamlessly incorporates aesthetics and usability in its design process.To expand our ELIYA brand, we conduct a systematic examination. We analyze what product categories are suitable for brand expansion and we make sure these products can offer specific solutions for customers' needs. We also research different cultural norms in the countries we plan to expand into because we learn that foreign customers' needs are probably different from those of domestic.After discussing the plan of investment, we decided to invest heavily in the service training. We built an after-sales service department. This department tracks and documents any issues and work to address them for customers. We regularly arrange and conduct customer service seminars, and organize training sessions that target specific issues, such as how to interact with customers through the phone or via the E-mail.