A Brief History of Westin Heavenly Pillow

Westin hopes to capture a larger part of the $60 million hotel retail market by benefitting from strong consumer demand for its products. Trainer said his group expects mattress sales to rise by one dollar per unit this year, suggesting consumers are buying more expensive items. The Westin Heavenly Bed has long been a leader in luxury hotel beds. Within a week of its launch in 1999, dozens of Westin guests called to see if they could buy the bed for their house.

A dedicated hotline and website was set up to receive hundreds of bed orders, and then more than 30,000 guests took the bed and linen home. The new bed immediately caused a stir among guests and the hotel industry and has become a trademark of the Westin brand.

After months of testing hundreds of mattresses, pillows and sheets, the four-poster bed was born. Ten layers deep, the bed consisted of a custom-made pillow on the mattress, a set of comfy blankets, three crisp sheets, a duvet, a duvet and five pillows.

The heavenly bed with Westins image was unveiled in August 1999, prompting upscale US chains to banish the ubiquitous stains hidden by floral duvets and polished pillows that underlay the bed accessories.

Known as the "most innovative travel guide", Westin revolutionized the travel industry in 1999 with the introduction of Heavenly (r) Bed, an icon that inspired thousands of imitators. Due to the enormous demand, Westin became the first hotel company to sell a unique retail line with the introduction of the catalogue "Heavenly (r) Bed Room" in 2000. To date, the hotel chain has sold more than 4,000 cargoes of four-poster beds and more than 30,000 signed sheets and pillows.

As of June 30, 2020, Westin Hotels & Resorts has 226 hotels with 82,608 rooms in several countries and 58 hotels with 15,741 rooms. Westin offers innovative programs that transform every aspect of your stay with a stimulating experience.

White Plains, New York, August 30, 2004 - Five years ago, consumers and critics agreed that Westin Hotels & Resorts was the best bed. Starwood Hotels and Resorts, Inc. is one of more than 110 hotels and resorts owned by. Starwood Hotels and Resorts, Inc., 24 countries in 24 countries with more than 725 hotels in 80 countries and over 120,000 employees in owned and managed properties.

The heavenly bed has achieved cult status since its 1999 debut and has sparked a bed revolution in the hotel industry that continues to rage. Over 19 million guests have been packed onto celestial beds along the way, including thousands of politicians, sports icons and celebrities. Since its launch in 1999, the Westin Heavenly Pillow has provided millions of hotel guests with a deep, restful sleep.

Although it is known as the "hotel bed of the world," not everyone knows how it came about and what it means for wellness and sleep with Westin Heavenly Pillow.

The system has been developed by testing mattresses and various combinations of pillows and sheets in search of the ultimate hotel bed experience. Hotel beds were not the most comfortable furnishings in the 1990s, as foam-based mattresses were more common in hotels due to their low price and higher operating costs. A formula was found confirming the necessity of a pillow mattress made from a box spring.

The feathers flew as five-star hotels engaged in a serious pillow fight. It began when Westin Hotels unveiled their newly marketed four-poster beds that promised heavenly sleep. Hyatt launched its Grand Bed with Sealy Posturepedic Blanket and Mountain Pillow at the Grand Hyatt in New York in 2003 to great fanfare, and the rest is history.

It should not come as a surprise that the biggest impact on hotel beds can be summarized in three words: Westin Heavenly Beds, when you look back over the last decade and a half. Created by Barry Sternlicht, former chief executive of Starwood Hotels & Resorts, Westins "four-poster bed triggered a revolution in the hotel bed world, which is still strong in the hospitality sector. The Westin four-poster bed debuted in the summer of 1999 and saw a significant shift away from what the industry regarded as traditional hotel beds.

New Westin bedding will be available from June 2013 on all business class international flights and business class flights to and from New York John F. Kennedy International Airport, Los Angeles, San Francisco, Seattle, Atlanta and Honolulu. After a year-long search for the perfect mattress, the managers of Starwood Hotels decided on Beautyrest (r), Westin as a four-poster bed. Hope helps Simmons, Beautyrest and the company's contracting department to win a multi-million dollar contract for celestial beds.ATLANTA, GA - September 22, 1999 - Starwood's hotels are looking for the "celestial bed" that offers their guests the best possible quality of sleep every time they stay on earth with the selection of Beautyrest.

There are about 30,000 full four-poster beds, 100,000 pillows, and 32,000 sheets of 300 threads of Egyptian cotton, or the more robust cotton / poly blend of 230 threads (similar to the 250-thread linen used in hotels) sold online. Owners who buy the entire Heavenly Bed ensemble - linens, pillows and blankets - tend to be more satisfied than those who only buy the Heavenly Bed. Millions of people have slept in the heavenly beds, and 50,000 of them liked them so much that they bought the beds with snow-white sheets and took them home.

The distinctive fragrance of the Westin Hotels is an unusual blend of white tea, wood, cedar and vanilla. Since the introduction of the Heavenly Bed a year ago, loyalty and guest satisfaction have increased overall. In fact, the occupancy of the Westin hotels with their new beds has increased.