ELIYA and Esorae Home Collaboration Case: Empowering High end Home Brands in Africa to Upgrade with Agile Services

Under the dual drive of global supply chain competition and consumption upgrading, the agile response capability and flexible production system of Chinese enterprises are becoming a key driving force for international brands to expand their markets. The cooperation between ELIYA Hotel Linen and Supplies Company and Esorae Home, a top Nigerian home furnishing brand, demonstrates a model path from holiday time pressure to long-term strategic win-win. Faced with the challenge of overlapping the Chinese Spring Festival holiday and the urgent needs of customers, ELIYA not only successfully delivered the first batch of orders, but also built deep mutual trust with this African high-end market leader, writing a vivid footnote for the global brand of "Made in China" service through accurate pre-sales planning, efficient cross departmental collaboration and full cycle service commitment.

• Pre sales consultation: Accurately understanding needs and building a flexible service chain

1. Market analysis and demand anchoring

Esorae Home, as a benchmark in Nigeria's luxury home industry, is committed to providing integrated solutions for hotels and high-end home customers. However, its supply chain faces pain points such as insufficient local production capacity and imbalanced cost-effectiveness of imported products. The ELIYA team quickly broke through the game through the following strategies:

• Localization demand breakdown: Based on the characteristics of Nigeria's humid and hot climate and local hotel linen washing frequency data, we recommend targeted 60S long staple cotton antibacterial towels and quick drying bathrobes to ensure product durability and user experience meet dual standards.

• Design driven value of the whole project: integrate the household perfume product line of Esorae Home, design a scenario based gift box scheme of "fragrance+linen" (such as SPA lavender series), and help customers create a differentiated product matrix.

2. Agile response to resolve time crisis

In January 2024, Esorae Home's request for samples coincided with the approaching Chinese Spring Festival. ELIYA launches' Holiday Special Response Mechanism ':

Cross departmental rapid collaboration: Sales, production, and logistics teams complete quotation confirmation, raw material allocation, and sample scheduling within 72 hours, prioritizing the production of core samples such as high-density Egyptian cotton towels and linen blended bedding.

Transparent communication throughout the entire process: Real time sharing of production progress with customers through WhatsApp, and recording of videos showcasing key processes such as fabric weight testing and color fastness testing to eliminate quality concerns in advance.

• Project Implementation: Technology Empowerment and Cross Cultural Collaboration

1. Key nodes and technological applications

The project cycle has been compressed to 45 days (February to March 2024), and ELIYA's core strategy is "digital control+flexible production":

Intelligent scheduling system: Using AI algorithms to split orders into 3 batches for production, synchronously meeting the differentiated delivery needs of Esorae Home's hotels and retail channels, and maximizing the reduction of inventory pressure.

Environmental protection process upgrade: Using waterless printing and dyeing technology to produce customized jacquard bathrobes, the color difference control accuracy reaches Δ E ≤ 1.5, and the wastewater discharge is reduced by 30%, which is in line with the customer's sustainable development proposition.

2. Risk management and problem-solving

Logistics resilience construction: In response to the shortage of sea freight space after the Spring Festival, ELIYA has locked in the "China Nepal Direct Express" in advance and reserved a clearance cooperation team at Lagos Port to ensure that goods arrive at Ikoyi flagship store within 48 hours after arrival.

Cultural differences bridging: In order to match the unique understanding of luxury among African customers, the designer incorporated Yoruba traditional patterns into the bed embroidery patterns and adjusted the pillowcase size to adapt to local high pillow usage habits, winning high praise from end users.

• After sales maintenance: data-driven continuous value creation

Extension of Intelligent Services

User feedback closed-loop system: Collect usage data from Esorae Home terminal hotel customers through the ELIYA customer platform, and upgrade the twist of towel yarn in June 2024 to increase the water absorption rate by 15% and extend the service life to 200 washes.

Dynamic inventory management: Based on the fluctuation pattern of sales during the rainy season in Nigeria, provide a safety stock warning model for Esorae Home, proactively replenish 32000 items before the "Ramadan promotion season" in 2024, and avoid potential sales losses.

Collaborative Achievements and Future Blueprint

The collaboration between ELIYA and Esorae Home not only helped clients win the "Best Hotel Supplier" award at the 2024 Lagos Home Expo, but also leveraged sustained growth with a compound annual growth rate of 62% starting from the first order. In the future, both sides will focus on innovation in "smart home textiles" and "zero carbon supply chain", jointly develop an adaptive bedding series with built-in humidity sensing function, and explore the use of local sisal resources in Nigeria to replace traditional chemical fiber raw materials, injecting dual driving force of Chinese technology and global vision into the high-end home industry in Africa.

ELIYA， Let the world perceive the precision and temperature of Chinese manufacturing.