The "first intimate contact" between guests and hotel bedding is often with pillowcases. From the moment the face touches the pillowcase when lying down, to the friction feel when turning over at night, and to the skin condition when waking up in the morning, the quality of the pillowcase directly affects the guest's sleep experience. ELIYA pillowcases focus on "skin-friendliness, breathability, and durability," redefining sleep details to ensure every guest enjoys a good night's sleep.