Customizing and Reshaping Luxury Experience with Ingenuity

- A Documentary of ELIYA's 17 Year Strategic Cooperation with The Trans Luxury Hotel

When Indonesian cultural treasures encounter Chinese craftsmanship and quality

In 2008, the Trans Corporation team, the creators of The Trans Luxury Hotel, a landmark building in the center of Bandung, entered the ELIYA hotel linen exhibition hall with an ultimate pursuit of "the fusion of Indonesian tradition and modern luxury". As a five-star hotel with the mission of "injecting Indonesian cultural genes into contemporary travel aesthetics", its requirements for linen far exceed industry standards: silk bathrobes with a touch of touch must have a crisp silhouette that combines suit craftsmanship, guest room textiles must match exclusive Pantone colors, and rigorous washing tests must be passed to ensure long-lasting durability. This cross-border dialogue has opened a 17 year deep strategic cooperation between ELIYA and The Trans Luxury Hotel, and has also set an industry benchmark for high-end hotel linen customization worldwide.

A. Market analysis and precise positioning

The ELIYA team conducted an in-depth analysis of the brand core of The Trans Luxury Hotel - "the coexistence of tradition and modernity", and found that its target audience includes both high-end tourists who pursue cultural immersion and elite individuals who have strict requirements for business scenarios. Based on this, ELIYA proposes a comprehensive design strategy that emphasizes both functionality and aesthetics: the bathrobe is made of a blend of 6A grade mulberry silk fabric and combed cotton, which retains the smooth texture of silk while enhancing the wearing experience through customized three-dimensional tailoring of suits; The guest room linen is inspired by traditional Indonesian wax patterns and combined with modern minimalist color schemes to match the overall design language of the hotel.

B. Requirement sorting and customized solutions

In response to the customer's demand for "precise restoration of Pantone color codes" and "five-star washing standards", the ELIYA technical team has introduced digital printing technology to achieve precise control of 16 million colors, and has collaborated with third-party testing agencies to complete 200 water washing tests, ensuring that color fastness and fiber strength exceed industry standards. In addition, ELIYA has innovatively designed a detachable bathrobe belt and hidden pockets, enhancing practicality while maintaining an elegant and unified appearance.

2、 Project implementation: Ensuring quality delivery through full process control

Key nodes and technological breakthroughs

• Process upgrade: Introducing 3D cutting technology to optimize the shape of bathrobes for different body types, and adopting German double needle stitching technology to ensure smooth and durable seams.

Quality control system: Establish a "double-blind sampling" mechanism, randomly select 5% of each batch of products and send them for third-party testing. In 2008, the first-time acceptance rate of 3000 bathrobes reached 100%.

3、 After sales maintenance: deepen strategic cooperation with long-term service

Continuous technical support

ELIYA has established an exclusive service profile for The Trans Luxury Hotel, optimized the washing process, and provided training on linen maintenance. During the 2020 pandemic, ELIYA urgently developed antibacterial and stain resistant fabrics to meet the demand for "contactless services" in hotels, achieving a 99.9% virus resistance rate for guest room linens and helping hotels upgrade their safety.

From partners to value co-creators

Over the past 17 years, ELIYA has not only supplied over 200000 high-end linens to The Trans Luxury Hotel, but has also been deeply involved in shaping its brand value. In 2025, the Chairman of Trans Corporation Group will once again lead a team to visit ELIYA to customize a "themed linen" for the newly opened flagship hotel in Jakarta. The two sides will work together to explore the application of environmentally friendly materials such as seaweed fiber and recycled polyester. This cross-border cooperation proves that true high-end customization is not only about product delivery, but also about creating sustainable business value for customers with professional capabilities, making every inch of linen a carrier of brand warmth.

In the future, ELIYA will continue to explore aesthetics and functionality with luxury hotels around the world, using linen as a medium and culture as its soul.